What makes a winning entry?

Winning a Global Light Rail Award (or any award!) means that you have been recognised by the experts for your service excellence and innovation, lets you show off to the world just how good you are and why organisations should choose to work with you.  

 

But where do you start when starting to pen your entry? Knowing what the judges are looking for enhances your chances of doing well on the night - and could save you lots of time. Therefore, we asked some of our expert judging panel to offer their views on the main do's and don'ts of a successful entry... 

 

1. Do include an executive summary 

 

Basically this means that you should answer the judge's most basic questions about your entry. Who? What? Where? When? And, most importantly, what? 

Try to not to answer these questions in too much detail - it is a SUMMARY after all! The perfect length is no longer than two pages. 

 

2. Do include photos, maps or other visual supporting evidence 

 

It's true that 'a picture is worth a thousand words'. These could be 'before and after' images included with your entry, or photos of smiling customers or passengers. Anything that showcases your entry to its best effect. 

 

3. Do include testimonials 

 

Explaining how good you think you are is one thing but getting satisfied customers to explain just how good you are? Priceless. 

 

4. Do show tangible impact 

 

If your product or initiative has made people's lives better, saved weeks of work or thousands in costs, tell us about it. Better yet, show us some data to prove it! 

 

5. Do demonstrate the solution 

 

The best entries show a clear need, a solution and the methodology taken to get from one to the other. Basically what was the problem you identified, what solution did you find and how exactly did you achieve it?